Product designer: I design digital products, from idea to code.
Educator: today at the Accademia di Belle Arti di Napoli and ILAS.
Author: three editions of a book for Packt.
Tools change. The craft doesn’t.
Scroll and I’ll tell you how I got here, one interface at a time.
Tables.
The web I grew up on: nested tables, spacer.gif and Dreamweaver. My old site still had Fabbio in its keywords. I swear.
Web 2.0.
Then everything turned glossy: gel buttons, reflections, the word beta everywhere. I started working on the web in 2010 and learned fast that clients always want a bigger logo.
Flat design.
Then we stripped it all away: shadows, textures, sometimes even the buttons. From 2013 I was at Geko, first as a web designer, then as a partner. In 2016 I started teaching and found out that explaining a choice matters as much as making it.
Systems.
Interfaces became systems of components, tokens and variants. I attended the Apple Developer Academy, where I also studied front-end development, and wrote a book for Packt. Then two more editions, because tools change faster than books.
Machines.
Today AI gives you ten versions in a second. The craft is knowing which one holds up, and why. I try it first, on real projects and in the classroom, and I only teach what works.
FabioStaiano
01Product designerI design digital products, from idea to code.
02EducatorToday at the Accademia di Belle Arti di Napoli and ILAS.
03AuthorThree editions of a book for Packt.
Tools change. The craft doesn’t.
Scroll and I’ll tell you how I got here, one interface at a time.
Tables.
The web I grew up on: nested tables, spacer.gif and Dreamweaver. My old site still had Fabbio in its keywords. I swear.
Web 2.0.
Then everything turned glossy: gel buttons, reflections, the word beta everywhere. I started working on the web in 2010 and learned fast that clients always want a bigger logo.
Flat design.
Then we stripped it all away: shadows, textures, sometimes even the buttons. From 2013 I was at Geko, first as a web designer, then as a partner. In 2016 I started teaching and found out that explaining a choice matters as much as making it.
Systems.
Interfaces became systems of components, tokens and variants. I attended the Apple Developer Academy, where I also studied front-end development, and wrote a book for Packt. Then two more editions, because tools change faster than books.
Machines.
Today AI gives you ten versions in a second. The craft is knowing which one holds up, and why. I try it first, on real projects and in the classroom, and I only teach what works.
ToolPencil
PencilDreamweaverPhotoshopSketchFigmaAI
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Hello.
Simple design. Really simple.
START
Frame 1 · 1440 × 1024
Card / Default
16
Component title
Button / Primary
This 16 should be 24.
Tokens
color/link/500
space/gap = 16
radius/200
Library
128 components 512 variants
Assistantmodel 9000
Make me a website for Fabio Staiano. It has to wow people.
Certo! Ecco quattro proposte che stupiranno tutti:
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NO
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Fabio
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What usually stays out of the shot. Tested methods for designing with AI, every two weeks, in Italian.
Frame 01/08 · Fabio Staiano
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Not an astronaut or a superhero either: my old site said so already. I’m a product designer and educator in Naples. Today I teach Web Design at the Accademia di Belle Arti di Napoli (the Naples Academy of Fine Arts), where I graduated, and UI/UX Design at ILAS.
Before that I was a partner at the communication agency Geko. I attended the Apple Developer Academy, where I studied design and front-end development, then led a team as project manager in its Pier programme. As a Figma Community Advocate I co-organise the Friends of Figma meetups in Naples. Today I bring AI into the way we design and build interfaces, and I always try it before I teach it.